Whether already established in India, or willing to approach the market, any western firm has to wrestle with and solve the following key questions:

What are the market opportunities? Attractive segments, players, industry landscape.

How to approach the market? Business offering and footprint, local manufacturing and sourcing, direct or indirect route. How should the business model be adapted to India?

How to find the right partner? Through a joint-venture or an acquisition.

How to best to work play locally? Developing the right relationship with State and Union Governments, solving major obstacles - managing the heavy administrative burden, understanding local competition, being socially and environmentally responsible.

How to tap into the huge Indian talent? Hiring and developing management talent, creating a research and development centre in India, taping into IT and engineering resources, etc.

How to exploit India’s advantage? Developing low cost innovative solutions that can be deployed across other emerging markets and back into home markets.